School of Rock

Explore School of Rock


Save 30% on Summer Music Camps when you enter code rockcamp22 at checkout   See All 2022 Summer Camps






- Grand Opening event Dec. 5 includes live music, free trial lessons, tours and more

- School of Rock CEO Rob Price, a Poughkeepsie native, joins the celebration


Beacon, NY.  – Nov. 23, 2020 – School of Rock, a leader in performance-based music education, will host the grand opening of its newest school in Beacon, N.Y. Rob Price, CEO of the global School of Rock network, will make a special appearance at the grand opening to personally smash a guitar for the celebration and pay tribute to the newest location that happens to be just minutes away from his childhood home. 

The grand opening event will take place at 344 Main Street in Beacon from 12 p.m. to 4 p.m. on Saturday, Dec. 5th. Along with a ceremonial guitar smashing (School of Rock’s version of a ribbon-cutting), it will be an afternoon filled with live music, tours and free trial lessons. New York state COVID-19 restrictions requiring masks and proper social distancing will be followed.

School of Rock Beacon is owned and operated by Rob Rutigliano and Tom Cassel. Rob has played music most of his life, and Tom has enjoyed a three-decade career working with international recording artists, receiving five platinum and one gold record. After successful careers in their respective fields, they decided to look for a more meaningful business opportunity tied to their passion for music.

“It’s an honor to open a School of Rock in our hometown,” said Rutigliano. “The pandemic presented many hurdles, but Tom and I were determined to overcome them and open our doors in this wonderful community and create musical opportunities for students of all ages.”

“It is thrilling to know that my own friends and family surrounding Beacon will get to experience this special brand,” said Price. “School of Rock creates real opportunities for its students. I’m confident Rob and Tom will be transformational leaders in our newest location and appreciate that they are giving me another exciting reason to visit my Mom and Dad!”

School of Rock provides students of all ages an exciting and engaging music lesson experience, which includes guitar lessons, singing lessons, drum lessons and piano lessons. Drawing from all styles of rock and roll, School of Rock students learn theory and techniques via songs from legendary artists such as Pink Floyd, Led Zeppelin, and Frank Zappa. Thanks to the school’s performance-based approach, students around the world have gained superior musical proficiency, with some moving on to record deals and larger platforms such as American Idol, The Voice and Broadway.

For more information about School of Rock Beacon and its grand opening event, visit


School of Rock helps aspiring musicians master skills, unleash creativity, and develop tools they need to thrive in life. Founded as a single school in Philadelphia, PA in 1998, School of Rock has become a rapidly growing international franchise with 280 schools open and in development across nine global markets. Since 2009, School of Rock has grown student count from 4,000 to over 35,000. School of Rock offers a wide variety of music lessons, including guitar lessons, singing lessons and piano lessons. 

Follow School of Rock on Facebook at and on Twitter at

For more information on School of Rock visit or call 866-695-5515. To learn more about School of Rock franchise opportunities head to

# # #

For more information, contact:

Emily Busskohl, BizCom Associates

(310) 415-9967|